Substack 6.0
The 5 Types of Substack Writers Masterclass Know Which You Are and What to Do Next with Sarah Fay
A 60-minute masterclass
Pivot your writing in the new Substack landscape, so people really read your work.
With leading Substack Strategist, national bestselling author, and Northwestern creative writing faculty member Sarah Fay
You post and post, pour your heart into your writing, and don’t understand why people don’t like, comment, or restack your posts the way you wish they would.
Sometimes you wonder if you’re doing it “wrong” and wish you could just “crack the code” of Substack.
There’s no code to crack.
You just have to pivot.
In this 60-minute masterclass, you’ll discern how long your Substack posts should be, how often to post, what to post, and how to get people excited (even engaged) based on real data in the age of subscription fatigue.
Monday, November 2, 2026
Â
Replay available.
- MONDAY
November 2 at 1:00 PM CT
$45
What We'll Do
A masterclass in writing for the new Substack landscape
Discover which of the 5 types of Substack writers you are and what to do next
Discover which of the five types of Substack writers you are—the analyst, the reporter, the curator, the expert, or the artist—and what that means for what you post and how you get subscribers in the new Substack landscape.
Know how long your posts should be and how often to post today
- It’s a question AI can’t answer. The answer is wholly individual, based on your Substack DNA, your goals, and how much you can give to your Substack.
- Learn the four wrong answers to how often you should post.
- See what the data says about how much your subscribers actually read.
- Decide for yourself, so yours is the email your subscribers look forward to, even hunger for.
Engage people to open your posts, even when their inboxes are full
Write headlines and subject lines that encourage people to actually open your posts, read, and comment.
Make consistency simple, even when you feel like you're posting into the void
- Repurpose your posts for Notes gems and vice versa, so you don’t have to be writing more Notes.
- Master the Substack Golden Nugget: see that you can write short for Substack, so you still publish when you’ve run out of time or writing long feels like drudgery.
“
“The perfect combination of practical and validating. She never made me feel like an amateur and for that I am really grateful.”
Petya Grady
About Sarah
I'm Sarah Fay (MFA, MA, PhD), the Founder and CEO of Substack Writers at Work and an award-winning, national bestselling author at HarperCollins.
As the world’s leading Substack Growth Strategist, I pour all my experience—including my work as an award-winning author; a freelance journalist at The New York Times, The Atlantic, The Paris Review, where I was an advisory editor; and the twenty years I’ve taught in MFA programs at Northwestern University, The University of Iowa, and elsewhere—to guide you so you can have the readers you deserve.
No one else can teach how to write on Substack. I've worked with over a thousand private clients one-to-one, both on their Substacks and their writing, and the one thing I know is that Substack strategy alone can't do it. In 2027, as Substack gets more crowded and competitive, especially in the age of AI, what you send your subscribers—your work—will have to stand out before any strategy can lead to growth or making money.
I live in Chicago with my two beloved cats, Sweets and Baby Theo.
HarperCollins· USA Today Bestseller· The New York Times· The Atlantic
The Paris Review· Northwestern University· The University of Iowa· Substack Writers at Work
This is for
All Substack writers at any stage.
A 60-minute masterclass in the new basics.
The 5 Types of Substack Writers Masterclass: Know Which You Are and What to Do Next is where you take the pressure off, stop second guessing yourself, and become certain that the things you write about, and the way you write, are right for Substack.
“
“Sarah is the best teacher I've had in a long time. She has a warm personality and genuinely cares about writers and helping them get paid. Her passion is teaching and it shows.”
Leon Macfayden
Policing Mental Health