HOW TO

USE SUBSTACK

TO BUILD (OR FUEL) YOUR 5- OR 6-FIGURE BUSINESS

 

Yes! Give me instant lifetime access

"Before the course, I was struggling with what offers to create and how

to connect with Substack. I'm leaving more confident that even when

starting from 'small' it is possible to create and build something 'big.'" 

—Claudia Brose

 

Does this sound familiar?

 

↓

 

You have a business—or an idea for one—but you have doubts:

You feel like you made it up as you went along and it could fall apart any minute. 

Or that you aren't "really a business person."

Or that no one would ever pay you. 

You're working too hard or are too discouraged to put in the effort anymore:

You don't have the reach on social media the way you once did, and the rules keep changing. 

You're tired of paying for Meta and LinkedIn ads. 

You don't know where to start.

You're on Substack but don't see how it could be the engine of your business:

You worry it's too late and that you've missed the moment. 

You're certain you don't have the time and tech savvy to manage yet another platform. 

 

 

This course is for you if you want to turn an engaged readership into paying clients, students, and members, without ads or a life lived on social media.

↓

 

 

→ It's how you go from being

someone with just another newsletter 

to a Substack writer

with an independent income.

 

 

Learn three proven models from three bestselling Substack writers who each used Substack to build multiple six-figure businesses:

  • Jeannine Ouellette of Writing in the Dark,
  • Sarah Fay of Substack Writers at Work, and
  • Nadine Kenney Johnstone of the WriteWELL Community.

Module 1

The Relationship Engine →with Jeannine Ouellette 

Grow Your Business By Cultivating Genuine Relationships and Trust

Jeannine shows you how to give your subscribers a sense of belonging that naturally leads to engagement on Substack and naturally leads to people buying external offers without having to sell hard. 

Leave knowing how to build a readership so engaged that people reach for your offers without being sold to. 

Jeannine's six stages to a self-sustaining community, her safety, rigor, and warmth approach, and the Aboutness exercise for getting honest about what you actually want.

Module 2

The Substack + Business Growth Strategy 

→ with Sarah Fay 

Part 1: Monetizing Substack: Mistakes, Offers, and Strategy

Part 2: Goals, Offers, and How to Launch

  • How to make Substack the backbone of your business instead of just a newsletter.
  • The five mistakes to skip, how to price and structure your paid subscription, and how to pick your one focus offer. 
  • The Nuts and Bolts: The platform mechanics most people get wrong, the real fees, the tools worth using, and the five readiness stages of your audience. 
  • The Mindset Work: Why your brain fights building a business, and the visualization and obstacle techniques that move you from stuck to started.

Module 3

The Tiered Offer Stack→ 

with Nadine Kenney Johnstone

Build a Writing Business You Love: Memberships, Retreats & Authentic Promotion

Nadine shows you how to build and let your business change as the market grows and changes. Whether it’s one-to-ones, memberships, workshops, or her Substack, she shares how she created a haven for women writers with her WriteWELL community.

 

PLUS—

The Guide with Implementation Exercises and Templates→ 

The exercises that turn the teaching into your own written plan

  • The "Aboutness" Exercise (Jeannine Ouellette): Engage in a five-minute narrative prompt on what you want, why, obstacles, stakes, and timeframe to clarify how your business will grow on Substack and beyond.
  • The Benefits Test (Sarah Fay):  Turn features into benefits so your subscribers are always ready to buy.
  • How to Map Your Substack + Business (Sarah Fay): Seamlessly connect your Substack content to your business offer to attract free and paid subscribers.
  • Plan: Your Goals, Obstacles, and the 4-Week Launch (Sarah Fay): Set your goals and use the Week-by-Week Launch Template specifically for Substack.
  • How to Map Your Diversified Offerings (Nadine Kenney Johnstone): Use the Tiered Stack Worksheet (free → top-tier) to clarify what you offer and what participants get because people can't buy if they don't know what they'll be getting. 

HOW TO

USE SUBSTACK

TO BUILD (OR FUEL) YOUR 5- OR 6-FIGURE BUSINESS

 

Investment: $265

 

Yes! Give me instant lifetime access

INSTRUCTORS

Jeannine Ouellette

WRITING IN THE DARK & WITD: THE SCHOOL

Jeannine is the founder and artistic director of Writing in the Dark, an independent creative writing school whose Substack newsletter reaches a community of nearly 20,000 writers. Her Substack helped her launch her multiple-six-figure business Writing in the Dark: The School. She's the author of the memoir The Part That Burns and the forthcoming craft book One Word at a Time, based on her Substack. 

Sarah Fay

SUBSTACK WRITERS AT WORK 

Sarah the leading Substack Growth Strategist and the Founder and CEO of Substack Writers at Work. She used Substack to build a $650,000-a-year business that includes one-to-ones, a membership, courses, and subscriptions.

She's also the national bestselling author of the memoir Pathological (HarperCollins), write for The New York Times, The Atlantic, and The Paris Review, and on the faculty at Northwestern University.

Nadine Kenney Johnstone

WRITEWELL & WRITE WELL COMMUNITY 

Nadine is an award-winning author and host of the podcast Heart of the Story. After fifteen years as a professor, she founded WriteWELL, an online writing community, and she leads writing retreats internationally.  

HOW TO

USE SUBSTACK

TO BUILD (OR FUEL) YOUR 5- OR 6-FIGURE BUSINESS

 

Investment: $265

 

Yes! Give me instant lifetime access

You believe in your business.

Now it's time to build an engaged Substack readership of paying clients, students, and members.

Time to go from someone with a Substack to someone with a profitable business fueled by the platform.